PMOG transforms our web surfing into ongoing social play. With a Firefox plug-in, players can bomb each other, wage war over web sites, and lead other users on web missions. PMOG is free to play, after a user downloads the PMOG Firefox extension.
Social-media sites like Wikipedia and Digg are celebrated as shining examples of Web democracy, places built by millions of Web users who all act as writers, editors, and voters. In reality, a small number of people are running the show. According to researchers in Palo Alto, 1 percent of Wikipedia users are responsible for about half of the site’s edits.